Place brisket in roasting pan. Pour apple juice or apple cider over the brisket to drip into the roasting pan. Pour Worcestershire sauce over top of brisket as well. Then, sprinkle with dry rub. Cover with lid to roasting pan or with foil and place in oven. Cook for 1 1/2 - 2 hours per pound of brisket, uncovering for the last 30 minutes.
Remove from the oven and allow to rest for about 10-15 minutes. Slice or pull apart with two forks and serve.